The news that New Balance would dress Athletic from next 1 July, a secret from months ago, it spread like foam on social media in the afternoon of yesterday. The us firm has its headquarters in Boston wrote three tweets, two of them in basque, before the club, several hours after the first of these, made official what was already intuited. Waiting to offer more details on dates to come, the redtube reported that wear New Balance the next six seasons. An agreement that the Athletic, was finalized long time ago, and expect to report revenues in excess of 2.5 million euros per year that it has received from the hands of Nike and Umbro, the latter two firms that have made their t-shirts.
New Balance will thus become the sixth brand to view the red and white set from Adidas made the first t-shirts of Athletic in 1982. The German multinational gave way to the Italian Kappa (1990-1999) before re-signing an agreement with the groups (1999-2001). Between 2001 and 2009, the club opted for its own brand, the so-called Brand, Athletic, and committed with the Umbro between 2009 and 2013 before Nike, which bought the british company, designed the t-shirts rojiblancas of the last four campaigns.